About Raina Luella

Brand Inspiration

As a believer in the concept of YES, you CAN make a silk purse from a sow’s ear, I see things not for what they are, but for what they can become. I credit this mindset to my grandmothers, who I was lucky enough to know and love. Raina Luella is a tribute to Lorraine Yearick and Luella Williams, who both lived through the Great Depression and taught me not to be wasteful and how to repurpose useful items.

As we currently face an uncertain future in the shadow of a pandemic and another potential depression, now, more than ever, is it crucial to use the existing resources we have. Raina Luella is committed to producing quality items, at an affordable price, with as close to zero waste as possible. In the spirit of giving back, RainaLuella has donated 500+ masks to Philadelphia area hospitals.

My Mission

The average American sends 80+ pounds of textile waste to our overflowing landfills each year, adding to the many environmental issues that currently plague our planet. Textile manufacturing has a tremendous negative effect. From the volume of water needed to grow cotton and the resulting fertilizer runoff, to the considerable electricity used to produce products, to the carbon impact of shipping, the impact is immeasurable.

My Team

I'm Amy, owner and designer of Raina Luella, which offers an alternative to textile waste, by repurposing discarded clothing and textile items and remaking them into useful items with a minimal carbon footprint. All items are made locally in the US, providing jobs and revenue to local economies, and lessening the impact of shipping. Raina Luella is committed to producing quality items, at an affordable price, with as close to zero waste as possible.